Organic Vital Wheat Gluten is the insoluble protein segment of wheat, mainly used in bakery applications for its visco-elastic properties. Organic vital wheat gluten is produced by physical extraction, it is isolated from wheat flour by washing out a starch fraction and recovering the insoluble protein segment. It is dried carefully, in order to preserve its functional properties. Organic vital wheat gluten is a powder with a creamy white color. Visco-elastic properties of organic vital wheat gluten allow it to expand and form a network while blending the flour with water to form a dough. The visco-elastic properties of organic vital wheat gluten are dependent on the glutenin/gliadin ratio in the composition of organic vital wheat gluten.
Organic vital wheat gluten is used for protein standardization of flour, it also allows the dough to improve the baking volume. Organic vital wheat gluten is used as a texturizer. It is also used in the organic production of bread and special bakery products, pasta, laminated and frozen dough, noodles, cereal bars, breakfast cereals, meat, and meat analogues. The Organic Vital Wheat Gluten, along with its high protein content is a rich source of minerals, making it an ideal health additive. Organic Vital Wheat Gluten is also known to have certain health benefits like reduced risk of type 2 diabetes. Thus with the growing trend of consuming healthier food, the demand for Organic Vital Wheat Gluten is expected to increase over the forecast period.
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Growing demand for Organic Vital Wheat Gluten with Increasing Demand for Organic and Healthy Benefiting Food Additives
Since over the past few years, the demands for organic foods has witnessed substantial growth globally, thus proving a positive factor for Organic Vital Wheat Gluten market. Changing dietary habits, growing preference for healthy food, as well as changing lifestyle are some of the prominent drivers of global Organic Vital Wheat Gluten market. The consumers are looking for various healthy food products and ingredients, the high protein, as well as mineral content in Organic Vital Wheat Gluten, makes it an ideal choice. Organic Vital Wheat Gluten is used in the preparation of Seitan, a well-known meat analog among vegan and vegetarian people. Organic vital wheat gluten is one of the important sources of high protein content ingredients for the vegetarian and vegan population. The increasing popularity of veganism is expected to grow the market demand for the organic vital wheat gluten as the vegan population is demanding more protein-enriched products and organic products to increase the health quotient. The increasing number of application and a lesser number of substitutes are the factors which are expected to boost the organic vital wheat gluten market over the forecasted period.
Global Organic Wheat Gluten: Market Segmentation
On the basis of end-use Global Organic Vital Wheat gluten Market has been segmented as:
- Bakery and Confectionary
- Whole Grain Bread
- Convenience Food
- Frozen Dough
- Meat Analogues
- Breakfast Cereals
On the basis of Distribution Channel Global Organic Vital Wheat gluten Market has been segmented as:
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Global Organic Vital Wheat Markets: Key Players
Organic Vital Wheat market has started a very good pace. Some of the key players operating in the business of Organic Vital Wheat Gluten are Pleasant Hill Grain, Hain Celestial Group Inc., Bob’s Red Mill Natural Foods, SACCHETTO S.p.A., Azure Farm Inc., Wegman’s Food Market, Blattmann Schweiz AG, Tereos S.A., Bryan W Nash and Sons Ltd, CBH Quingdao Co. Ltd., Gremount International Company Limited, Anhui Ruifuxiang Food Co., Ltd., Etea Groups, and others. Multiple numbers of companies are taking an interest in the organic vital wheat gluten.
Opportunities for Market Participants in Organic Vital Wheat Gluten Market
A healthy lifestyle leads the consumers to the extent level, due to which the companies are taking interest to manufacture the organic vital wheat gluten and expand their business. In this era of growing health concerns, organic vital wheat gluten has already developed its market in the bakery and confectionery industry. The organic vital wheat gluten is more popular and witnessing increasing demand among the vegetarian and vegan population is due to its high protein content, fiber content, and its visco-elastic properties. The ongoing ‘move to organic’ trend as well as increased demand for protein-fortified products has opened the opportunities in global organic vital wheat gluten market.