Health is an important concern that arises in the mind of people while consuming any kind of food. The extensive use of sweeteners in various food and beverage products both at industrial and consumer level has increased in the occurrence of several health-related conditions like obesity and diabetes. Diabetes has grown to be a serious problem across the globe. According to WHO, the number of diabetic patients has reached to 422 million in 2014, attributing to 8.5% of the total population. Dietary changes are an important factor for the prevention of several diseases caused due to over-consumption of food products with high-calorie content. There is thus increase in popularity and use of specialty ingredients like intensive sweetener. Intensive Sweetener are substances which are widely used to replace high caloric sweeteners. Intensive Sweetener products are obtaining popularity, especially among health-conscious consumers. Intensive Sweeteners are being rapidly used as a healthy alternative to high caloric sweeteners, in various food and beverages. The demand for intensive sweeteners is thus expected to grow during the forecast period.
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Increasing Demand for Low-Calorie Food Products to Increase Demand for Intensive Sweetener Products
The growing demand for healthier food products is boosting the demand for low-calorie products like intensive sweetener. Intensive Sweetener are widely being used to impart sweetness without increasing the caloric value of the products. The increasing demand for low-calorie products, rising health-conscious population, growing health hazards like diabetes are some of the key factor driving global intensive sweetener market. The increased disposable income and expenditure on health, as well as the growing number of health enthusiastic youngsters, proves to be positive factors for global intensive sweeteners market. The demand for customized and healthy diets as well as weight management solutions has fuelled the demand for intensive sweeteners. Intensive sweeteners are rapidly been used various food and beverage products like soft drinks, bakery & confectionery products, frozen products, etc. The factors like stringent regulation about utilization of intensive sweeteners in food products, increasing the use of clean label products are some factors that are restraining the market to reach its full potential. However, with rising awareness and launch of the innovative product by manufacturers the global intensive sweeteners market is expected to exhibit a positive growth both in terms of value and volume over the forecast period.
Intensive Sweetener: Market Segmentation
On the basis of Nature, the global intensive sweetener has been segmented as:
On the basis of Product Type, the global intensive sweetener has been segmented as
- Acesulfame K
On the basis of Application, the global intensive sweetener has been segmented as:
- Convenience Food
On the basis of Distribution Channel, the global intensive sweetener has been segmented as:
- Business to Business
- Business to Consumer
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Intensive Sweetener: Key Players
Intensive sweeteners products are growing rapidly. Some of the key players of intensive sweeteners are Cargill, Archer Daniels Midland Company, Foodchem International Corporation, Galam, Knighton Foods, Daepyung Co., Ltd., Nutra Food Ingredients, Ajinomoto Corporation Inc., Ingredion Incorporated and others. Due to increasing demand for low-calorie sweeteners, many companies are showing interest in investing in intensive sweetener market.
Intensive Sweetener: Market Opportunities
The global intensive sweetener is booming, due to which there are various growth options available for the players in the intensive sweetener markets. The use of intensive sweetener is growing in the bakery and confectionery industry and hence opening the opportunity for manufacturers to launch application oriented and customized products. Increased demand for diet and functional beverages has increased the demand for intensive sweeteners. Due to the increasing health consciousness among people for increased the demand for zero-calorie intensive sweetener products.
Global Intensive Sweetener Market: Regional Outlook
In terms of region, the global intensive sweetener market can be segmented as North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa. Europe is the leading market for intensive sweetener due to the existence of health-conscious consumers. The intensive sweetener market in North America is expected to grow due to the high number diabetic as well as obese population. The intensive sweeteners market in Latin America is expected to grow a rapid pace, with flourishing juice and beverage industry.